Funnel Analysis

Lead→MQL 30% · MQL→SQL 30% · SQL→Opp 40.1% · Opp→Won 25.9%

Lead → MQL Rate
30.0%
stable YoY3,720 of 12,400 leads
MQL → SQL Rate
30.0%
stable YoY1,116 of 3,720 MQLs
SQL → Opp Rate
40.1%
stable YoY448 of 1,116 SQLs
Avg Sales Velocity
24 days
-8 days YoYLead → Closed Won
Stage-to-Stage Conversion
Waterfall · drop-off at each stage
Conversion Rate Trend
MQL rate (green) · SQL rate (blue) · monthly