Demand Generation

FY 2025 · 2,840 MQLs · 38.4% MQL→SQL · 784 opportunities · $14.8M pipeline

Total MQLs
2,840
+43.4% YoY+856 vs prior year
MQL → SQL Rate
38.4%
+7.2pp YoYvs 31.2% prior year
Open Opportunities
784
+$14.8M pipelineweighted $5.6M
Lead Velocity Rate
+18.4%
MoM MQL growthcompounding momentum
Full Demand Gen Funnel
Visitor → Lead → MQL → SQL → Opp → Won
Monthly MQL Volume by Channel
Stacked · FY 2025 YTD
Funnel Stage Scorecard
Volume · conversion rate · step conversion · time-in-stage · vs target
Stage Volume Conv % Step Conv Avg Days vs Target
Lead Velocity Rate (LVR)
MoM MQL growth % — leading indicator of revenue
Time-in-Stage (Days)
Avg days at each funnel stage · improving velocity