Pipeline Generated
$14.8M
Blended ROAS
6.17x
MQLs Generated
2,840
Blended CAC
$4,800
Paid Search ROAS
3.00x
$1.28M spend · $3.84M ARR
Paid Social ROAS
2.67x
$920K spend · $2.46M ARR
Content/SEO ROAS
13.2x
$440K spend · $5.82M ARR
Events ROAS
8.91x
$440K spend · $3.92M ARR
Partner ROAS
7.71x
$280K spend · $2.16M ARR
Marketing Spend by Channel
Monthly $K · stacked by channel
MQL Funnel
Visitors → Leads → MQL → SQL → Won
Channel Performance Scorecard
Spend · MQLs · Opps · ARR · ROAS · CPL · CAC
Channel
Spend
Leads
MQLs
ARR Infl.
ROAS
CPL
CAC