LTV : CAC Ratio
12.2x
+5.3x YoY · target ≥ 3x
Lifetime value per acquisition cost
CAC Payback Period
7.8 mo
-3.4 mo YoY · target < 12mo
Months to recover customer cost
Avg Customer LTV
$58.4K
+$15.6K YoY · 3yr projection
Revenue over customer lifetime
Blended CAC
$4,800
-$1,400 YoY · PLG driving down
Fully-loaded S&M / new customers
Magic Number
1.68
+0.56 YoY · target ≥ 1.0
Net new ARR / prior qtr S&M
Gross Margin
74.8%
+3.6pp YoY · infra leverage
Revenue minus COGS
Rule of 40
64
+16pp YoY · 52% growth + 12%
Growth rate + EBITDA margin
ARPU
$14.7K
+$76 YoY · stable, expand focus
Annual revenue per user
Cumulative LTV by Segment
Revenue per customer over 24 months · by tier
CAC & Payback Trend
Quarterly blended CAC and payback period
Magic Number & Rule of 40 — Quarterly
SaaS efficiency benchmarks over time
CAC Payback by Acquisition Channel
Months to payback · channel efficiency comparison