Customer Journey
LTV & Retention
Core Views
Journey Command
Retention Cohorts
LTV by Channel
RFM Segments
Retention Cohorts
M1: 62–70% retained · M6: 36% avg · Jun cohort showing best early retention
Monthly
Quarterly
Retention Cohort Line Chart
Each line = acquisition month · Jan M6 36% vs Jun improving trend
Cohort Retention Grid
Rows = acquisition month · Columns = months since acquisition · % still active
6 cohorts