Journey Command

$2,840 avg LTV · 8.4 mo payback · 64.2% repeat rate · 12,740 total customers

Avg Customer LTV
$2,840
+$630 YoYvs $2,210 prior year
CAC Payback
8.4 mo
-4.2 mo YoYvs 12.6 mo prior year
Repeat Purchase Rate
64.2%
+11.4pp YoYvs 52.8% prior year
Avg Order Value
$124
+$16 YoYvs $108 prior year
New vs Repeat Customer Trend
Repeat growing faster — 480 → 760/month (+58.3%)
LTV by Acquisition Channel
Referral $3,680 highest · Email $3,120 · Paid Search $2,860
Retention Cohorts
M6 36% avg · Jun cohort 70% M1 best · improving YoY
LTV by Channel
Referral $3,680 best LTV · Email $12 CAC · Organic $28
RFM Segments
1,240 Champions · 640 Lost · 2,520 New to develop