Customer Journey
LTV & Retention
Core Views
Journey Command
Retention Cohorts
LTV by Channel
RFM Segments
RFM Segments
8,740 segmented customers · 1,240 Champions · 640 Lost · 2,520 New to develop
Customer Count by Segment
New 28.9% largest · Champions 14.2% highest value
Avg LTV by Segment
Champions $5,840 · Lost $420 · 13.9x spread
RFM Segment Details
Count · % of base · Avg LTV · Revenue contribution